iGaming consultancy
designed for a clear match

We match your challenge with practical business knowledge and the right network of iGaming experts.

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Evgen
Belousov

Founder of MatchMaker Agency

Don’t start from scratch. Start
from experience.

Most iGaming CEOs I meet enjoy fixing small details like payment rates or retention dashboards. It doesn’t lead to substantial growth.

MatchMaker brings the focus back to scale:

Entering new markets, adding products, doubling revenue and increasing GGR. And we do it by engaging industry experts who’ve already done it at scale.

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LinkedIn

10+ years

In iGaming

50 brands

Launched across 5 markets

2M+

MAUs reached

$120M monthly

GGR across clients

63.8% YoY

Growth delivered

What you get with us

We don’t take over leadership. We strengthen it. The final
call always stays with your team.

  • Clarity on how to grow your iGaming business;
  • Guidance on major product decisions;
  • A clear view on team structure, management and hiring;
  • Investor support: securing budgets and setting payback timeline;
  • Focus on business areas with the highest ROI;
  • Direct access to proven iGaming experts;
Start cooperation

Social proof

Trusted by leaders across iGaming, Tech, and FinTech.

What our customer say

MatchMaker connected us with the exact expertise we needed — saving months of trial and error.

Kiril Nestorovski

Sales Director GR8 Tech

MatchMaker connected us with the exact expertise we needed — saving months of trial and error.

Kiril Nestorovski

Sales Director GR8 Tech

MatchMaker connected us with the exact expertise we needed — saving months of trial and error.

Kiril Nestorovski

Sales Director GR8 Tech

MatchMaker connected us with the exact expertise we needed — saving months of trial and error.

Kiril Nestorovski

Sales Director GR8 Tech

Book a call with Evgen

Book a call to get a personalized consultation and expert
recommendations.

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Featured In

Gamblers Connect. GR8 Tech CEO Evgen Belousov Talks About What Is Like To Run A Leading B2B Company

GR8 Tech CEO Evgen Belousov Talks About What Is Like To Run A Leading B2B Company

iGamingBusiness. Sportsbook localisation: How to get it right in local markets

Sportsbook localisation: How to get it right in local markets

G3. Creating AI-driven solutions

Creating AI-driven solutions

FAQ

What are iGaming consulting services (iGaming Matchmaker)?

In the iGaming industry, consulting services help operators grow faster by applying real, battle-tested industry expertise. Evgen Belousov’s iGaming Matchmaker goes further: instead of generic advice, it connects your sports betting business with the exact iGaming consultant or specialist who has already solved the same challenge at scale, from market entry and product setup to payments, compliance, and growth strategy.

Why Choose Our iGaming Consulting Services?

Choosing the right partner matters most when the stakes are high. Our approach is built for founders and executives starting an online casino or scaling an existing operation who want clarity. iGaming Matchmaker focuses on real business outcomes: market entry decisions, product scope, payments, compliance, team structure, and revenue growth. Unlike traditional iGaming consulting services, we do not push generic frameworks or long audits. We match your specific challenge with experts who have already delivered results in similar markets. You keep control over decisions, while we help you focus resources on the areas with the highest ROI by shortening learning curves and reducing costly trial-and-error.

How do iGaming Consultants Help with Sports Betting & Casino Setup Business?

iGaming consultants support the setup of a modern iGaming business by helping operators make the right structural decisions from day one. This includes platform selection, payments, licensing paths, product configuration, risk and margin setup, and market prioritization. Through sportsbook partner matchmaking, consultants connect operators with proven technology providers, trading teams, payment partners, and regional specialists who already understand local player behavior and regulations. The result is a faster launch, fewer operational mistakes, and a setup designed for scale rather than short-term fixes.

How can market expansion strategies benefit my iGaming business?

Market expansion strategies drive sustainable growth in the gambling industry by aligning products, technology, and operations with local conditions. Lucky for you, this is the core specialty of Evgen Belousov, founder of iGaming Matchmaker, built through years of scaling platforms across LatAm, Africa, and other high-growth markets. His expertise focuses on localization, regional payment ecosystems, infrastructure performance, regulatory alignment, and operating under real-world constraints such as bandwidth limits and device fragmentation. These factors become decisive when starting a sports betting business in emerging markets, where generic platforms fail quickly. Through the best iGaming B2B matchmaking, operators gain direct access to specialists who have already launched, adapted, and scaled products in these environments. This approach reduces execution risk, accelerates time to GGR, and ensures expansion decisions are driven by proven market experience rather than assumptions.

How do tailored consulting strategies enhance the performance of iGaming businesses?

Tailored consulting strategies improve performance by aligning decisions with the real conditions of the iGaming sector, rather than relying on generic playbooks. When starting online casino projects or optimizing an existing casino business, customized strategies address market-specific regulations, player behavior, payment methods, product mix, and operational constraints. This approach helps operators avoid structural mistakes, focus investment on high-impact areas, and build scalable foundations from the outset. By applying proven expertise to each individual business context, tailored consulting increases efficiency, accelerates growth, and improves long-term profitability.

How does iGaming MatchMaker help reduce risks when entering the gambling industry?

iGaming MatchMaker reduces risk when entering the casino industry by replacing assumptions with proven execution. We connect operators with experts who have already launched, localized, and scaled products in regulated markets. This is critical when you start a sportsbook, as errors in payments, compliance, infrastructure, or margins can undermine the business early on. Built on Evgen Belousov’s experience in expansion, this approach shortens learning curves, avoids structural mistakes, and anchors decisions in real market conditions.

How does iGaming MatchMaker differ from traditional iGaming consultants?

iGaming MatchMaker differs from traditional iGaming consultants by focusing on execution through people rather than generic advice. Instead of audits and abstract frameworks, we connect operators directly with specialists who have already built, launched, and scaled platforms in real markets. This model is especially effective for teams aiming to become a bookie without repeating costly mistakes. While many iGaming consultants analyze problems, MatchMaker accelerates outcomes by matching each challenge with proven expertise, keeping strategic control inside the client’s team, and reducing trial-and-error at every stage of growth.

How does iGaming MatchMaker help iGaming companies scale internationally?

iGaming MatchMaker helps an iGaming company scale internationally by translating its expansion ambitions into executable market-entry strategies. International scaling is one of the core areas where Evgeny Belousov excelled throughout his career, as evidenced by his work launching and scaling platforms across multiple regulated and emerging regions.
The approach focuses on localization, regional payments, infrastructure performance, compliance alignment, and product relevance—the factors that determine success in the betting industry beyond home markets. Rather than copying existing setups, MatchMaker connects operators with experts who have already solved these challenges in specific regions. This reduces execution risk, improves time-to-market, and enables leadership teams to scale with confidence while retaining strategic control.

Can iGaming MatchMaker connect operators with licensing and legal experts?

Absolutely. iGaming MatchMaker connects operators with trusted licensing and legal experts who have built their reputations in the online casino industry through many years of hands-on work. This is a core part of our iGaming consulting model: rather than abstract guidance, we rely on personal networks built through real launches, regulatory negotiations, and market entries. Every specialist involved in the agency has cultivated long-term relationships with regulators, legal advisors, and compliance professionals across multiple jurisdictions. As part of our iGaming advisory services, we match operators with legal experts who understand local licensing frameworks, compliance risks, and regulatory nuances in practice. This approach reduces uncertainty, prevents costly missteps, and ensures that expansion decisions are grounded in real regulatory experience rather than assumptions.

Is iGaming MatchMaker suitable for operators launching their first iGaming project?

Yes, indeed. iGaming MatchMaker is well-suited for operators preparing to launch an online casino or open a sportsbook for the first time. Early-stage projects benefit most from specialized consulting, where foundational decisions on licensing, payments, platform architecture, product scope, and team structure shape long-term outcomes. Our approach is designed to reduce early mistakes that often slow down a new gambling company before it reaches scale.
At the same time, Evgeny Belousov’s background includes extensive work with mature operators across multiple markets. That experience allows first-time founders to apply seasoned, real-world knowledge from day one, while also offering depth and strategic value to experienced teams seeking disciplined growth and expansion within the iGaming industry.

How can iGaming MatchMaker help me start a legal online casino or sportsbook?

iGaming MatchMaker exists to help operators launch an online casino or a legal sportsbook with clarity, speed, and full regulatory alignment. We focus on legality first: licensing strategy, jurisdiction selection, compliance frameworks, payments, KYC, and responsible gaming tools are addressed before growth tactics.
Built on Evgeny Belousov’s experience of launching and scaling regulated platforms, our model connects you with legal, technical, and operational experts who have already done this work in real markets. Instead of navigating fragmented advice, you get coordinated execution rooted in proven practice. The result is a compliant operation designed to scale, not a rushed launch that creates regulatory or structural risk later.